With twilights 5 award assault on the MTV movie awards this week you would think most of the fallout would be centred around the movie and its cast members. But one event has dominated the news since the award ceremony and has everybody talking about it whether they saw the incident or not.
This incident has come to be known as Kugelsackgate, and if you havn’t guessed already this is the incident involving Detroit Rapper Eminem, and Sacha Baron Cohen as his alter ego Bruno.

The now infamous incident which saw Baron Cohen’s character Bruno make his entrance on wires, wearing angel wings, knee high boots and a white thong wedged where the sun don’t shine, come crashing down on top of the 8 mile rapper with his scantily covered behind all in Shady’s face.
This lead to Eminem’ s band members D12, trying to free him from the grasps of Homosexual character Bruno, once freed Eminem walked out cursing at Bruno and the event.

Many were quick to criticise Eminem’s reaction, stating that he himself made jokes at the expense of others, and he had this coming to him.
But it has been revealed that Eminem was in on the prank, and had rehearsed the stunt prior to the award show. MTV writer Scott Aukerman revealed the stunt, which saw the bare-bottomed comedian descend on Slim Shady’s lap, was in fact a well-rehearsed sketch.

He said: ‘Yes, the Bruno/Eminem incident was staged. That’s all anyone wants to talk about, so let’s get it out of the way. They rehearsed it at dress and yes, it went as far as it did on the live show then.’

With Eminem’s comeback album Relapse recently released and Sacha Baron Cohen’s new film “Bruno” set for release in mid July, this incident has been heralded as the perfect P.R stunt.